Diamond Miller, Brinae Alexander and Shyanne Sellers are among the current and former players who have started their own clothing lines.
A mix of key returners and impactful additions led the revamped Terps to the Elite Eight.
Coach Brenda Frese has used the transfer portal to great effect over the last two seasons.
The Terps committed 26 fouls on Monday, the most they had in a game this season and the most since 2020.
The Terps were led by Diamond Miller and Shyanne Sellers, who combined for 36 points.
Miller led the Terps in points, rebounds and assists in their second round victory over Arizona at Xfinity Center.
The Terps will take on No. 7 seed Arizona on Sunday.
Some Terps aren't used to a No. 2 seed in the NCAA tournament, while others expect nothing less.
How do the Terps' 14 players prefer to spend their time on the road?
The last 100 seconds of the Terps' win over Ohio State featured two timeouts and four replay reviews.