A sign sits on Insomnia Cookies’ storefront in March 2015.

Late-night delivery in College Park is about to get sweeter.

The bakery franchise Insomnia Cookies, which serves a variety of warm cookies in store or through delivery every day from noon to 3 a.m., is set to open a location sandwiched between Pizza Kingdom and Marathon Deli.

Megan Bruton, the senior director of marketing for the company, said she is hopeful the College Park location will open before the end of the school year.

“A good majority of the locations are around college campuses, mostly because that is how the company started and college students tend to love us,” Bruton said.

Insomnia Cookies started as a business run out of a University of Pennsylvania dorm room in 2003 and now has 65 locations nationwide. CEO Seth Berkowitz started the company to help fulfill college students’ late-night cravings for sweets, Bruton said.

Insomnia Cookies continues to serve various college campuses, such as Temple University, Penn State University and Delaware University, according to its website.

Some university students expressed excitement about the location opening in College Park.

“I am pretty pumped about them coming,” said Sean Skahen, a sophomore enrolled in letters and sciences. “I heard about them a while ago, and I was always curious why they weren’t here in College Park. I’m definitely going to use it a lot.”

After opening a store at Johns Hopkins University and seeing its success, Bruton said they pinpointed College Park as the next location.

“We opened a store at Johns Hopkins last year, so we were looking for another Maryland location and we knew we wanted to be in College Park,” Bruton said. “We knew when we found the location, it just kind of all fit.”

Michael Stiefvater, city economic development coordinator, said Insomnia Cookies adds another piece to the development of College Park.

City officials announced this past month that a TargetExpress would be coming to the city. Bringing national brands is pivotal in filling out retail in College Park, Stiefvater said.

“It is important to have a mix of national brands as well as local businesses,” he said. “Rent downtown is not cheap, so sometimes we need the national people to come in and pay those rents.”

Stiefvater said landlords are more likely to give out leases to national tenants because they tend to be more reliable and are less risky for developers.

Insomnia Cookies, based out of Philadelphia and New York, is expanding its national brand, but their stores like to become part of the communities they’re in, Bruton said.

When opening a new location, Insomnia Cookies looks for an active community where people will be out late. Besides college campuses, Insomnia Cookies has locations in metropolitan areas such as Boston, Manhattan and Chicago, she said.

“We look for young professionals, families and college students,” Bruton said. “Obviously, the late night aspect is critical. Having people who are out and about late in the evening is key.”

Bruton said the company likes to hold fundraisers to support local organizations in the areas they have locations in as well, such as giving a percentage cut to a group for all of their sales for the day.

“We like to find a community that has a lot of that we can be a part of,” she said.