Triple chocolate chunk, deluxe smores, deluxe s’mores are a few of the deluxe cookies available at Insomnia Cookies located on Lehigh Road.
College Park’s Insomnia Cookies bakery franchise opened Monday morning, providing residents with a convenient, sweet-tooth fix 16 hours a day.
The store, one of more than 70 locations nationwide, offers both delivery and pickup services to College Park and the surrounding area, according to its website. The bakery, located between Pizza Kingdom and Marathon Deli, opens at 11 a.m. for carry-out Monday through Sunday and begins its delivery service at noon, according to the website.
“We hope to see both retail traffic and heavy delivery business,” said Courtney Altamura, marketing manager for Insomnia Cookies. “We know it’ll do great when school is back in session.”
The store’s employees spent the day distributing free cookie coupons on Route 1 and around the campus to publicize the opening, Altamura said. Many students have already redeemed these coupons, she said.
Hey College Park, MD come celebrate our opening with a free cookie! #UMD @CollegePrkPatch @UMDRightNow @thedbk pic.twitter.com/AXyk1N19Tu
— Insomnia Cookies (@insomniacookies) August 11, 2015
The franchise’s success servicing Johns Hopkins and Loyola universities in its Baltimore location led the company to expand its reach to this university, Altamura said.
“I got really pumped when I heard about it coming,” said Sarah Scott, a junior hearing and speech sciences major. She said she will visit the location and expects to use the delivery option during long nights in.
The bakery joins a community of late-night fast food options in the area and is open until 3 a.m. daily, according to the website.
“People often like to get food on their way back from late nights out,” said Caroline Gabriel, a sophomore psychology major. “A lot of people in college do end up eating late, so the hours and location could be really good for their business.”
Altamura said she also hopes the company will draw business from local professionals looking to treat their coworkers to a snack or provide an alternative catering option. The bakery offers a variety of cookies, brownies, cookie cakes and several a la mode options, according to its website.
“Because it’s dessert food and not just another pizza place, it’s different enough that it will be good here,” Scott said. “It’ll be really popular.”