The Hood Internet creates unexpected mashups — pairing the Beastie Boys with Matt and Kim, for example.
It seems to be a mandatory requirement for any successful pop song to have its own separate dubstep version. Remix culture has taken over the mainstream music world. Endless mashups and mixes fill the Internet at all hours of the day, filtered through blogs such as Hype Machine and GoodMusicAllDay.com, slowly but surely making their way to the basements of satellite fraternity houses.
Many of these mixes are thrown on the Internet by random kids experimenting on a laptop. But some remix artists are legitimately just that: Artists. These are the few who don’t merely post remixes online but now headline festivals and concerts — artists like Girl Talk, DJ Earworm, and a young duo called The Hood Internet.
One-half of The Hood Internet, Aaron Brink, will be playing the U Street Music Hall on Wednesday night, with a signature DJ set that Brink assures will be “a big dance party.”
The Hood Internet (composed of Brink and friend Steve Reidell) have their own unique formula for remixes. It’s fairly simple. Take two songs — one from the world of indie and alternative rock, another from the diverse world of hip-hop and rap — and mash them together for one entirely new cohesive song of its own.
“Some people will mix 10 songs together in one three-minute span,” Brink said. “That’s not really our thing. What we’re really trying to do is imagine songs in a different context so you can hear them differently and get something different out of them.”
This process has resulted in unexpected and unparalleled musical pairings — the Beastie Boys shouting over Matt and Kim, Rihanna singing over Tune-Yards, Wiz Khalifa rapping on top of a Phantogram beat.
The Hood Internet has even more fun with its song titles and art covers, photo-shopping the two artists together in a creative way and cleverly combining the song’s titles to make a new one (“Good Ol’ Fashion Rump Shaker” is the logical combination of Matt and Kim’s “Good Ol’ Fashion Nightmare” and the Beastie Boys’ “Shake Your Rump”).
As for the live show, Brink said it’s essentially a DJ set with The Hood Internet trademark style driving the night.
“What we try to do live is similar to what we try to do with our mixtapes,” he said, “where we try to have all the music that we put together flow in a live set. So it’s not just clicking play.”
Certainly, The Hood Internet often faces the criticism that what they do is simple, and that anyone can make a mashup or remix. Brink admitted that lots of people certainly have the “tools and the basic know-how to do it.” But it’s not as easy as it seems.
“For most any type of music, even if it sounds simple, it’s usually not that simple,” he said. “We both come from a pretty long background of doing music, playing in bands. So it’s not just taking one song and dropping it on another. It helps to know stuff about music — know stuff about mixing.”
The Hood Internet’s success has been a testament to this skill level. The duo’s start was the same as any other random mashup artist on the Internet. “It was really just us messing around on our computers and making mixes for our friends to hear,” Brink said. “Everything that has come out of that has been a complete surprise.”
It was a few years ago, in 2009, that the duo realized they had “made it” in a way that most mashup artists don’t.
“There was kind of a moment when we did Lollapalooza, as we were still kind of early on in doing this,” he said. “Just having a huge crowd there, that felt like, ‘Yeah, this is a big deal. This is a different level.”
The Hood Internet will play the U Street Music Hall Wednesday night at 10 p.m. Tickets are $10.