The sign yesterday on the door of T.C.B.Y. Treats read, “Come and celebrate our last day of business on June 30th. Discount on everything!”

Behind the counter, a man with gold hair, large dark sunglasses and a thin red windbreaker slouched glumly behind the cash register. The last three frozen yogurt cakes languished in an almost empty cooler nearby.

“This sucks,” he said of the impending closing. The man, who would only identify himself by his nickname “Wildness,” said his boss only found out two months ago they would have to be out by the end of June.

Wildness said he believes if they had to be out sooner, they could have moved across Route 1 to the newly opened shopping center, Terrapin Station.

“We didn’t have a chance to move,” he said. “We could’ve been across there. It would’ve been ours for sure.”

The small complex Wildness refers to is the new location of Tasti D-Lite, a chain similar to T.C.B.Y. that serves frozen dairy desserts which has more than 35 stores throughout the Northeast.

College Park has received a host of corporate concepts in recent years, most of which are “fast casual” concepts such as Quiznos, Moe’s Southwest Grill and Noodles and Company.

Wildness said the competition hadn’t fazed T.C.B.Y., however.

“We didn’t close because of sales,” he said.

John Brown, treasurer of the Downtown College Park Merchants Association and owner of R.J. Bentley’s, said it’s clear food service concepts are what’s hot in College Park right now; he expects other companies to move in quickly.

“These corporate chains look at the student population and see their [target demographic],” Brown said. “I don’t want to see [T.C.B.Y.] go, but that’s the way the business world works.”

“It’s hard to understand why it’s hard to keep businesses in here,” said Kelly Boland, a graduate student studying higher education policy, who said she visits T.C.B.Y. about once a month. “But you’ve got a million fast-casual restaurants here. They’re not all going to survive.”

Wildness said the store has been in that location for 15 years, and he worked there one day short of three years. But of his current job prospects, he said, “I don’t have anything.”

Kendra Louis, a student taking summer classes at the university, said she frequented the store about once a week.

“This has been here for a while,” she said. “I’ll miss it over the summertime, definitely.”